There’s no substitute for having a great graphic designer, whether that’s in house or as a trusted on call contractor. However, if your organization’s communications and/or development plan includes maintaining some social media accounts or blogging, then you need a way for the person staffing those accounts to create images that serve you well.
I don’t think I should need to say it, but great writing is not enough on the web. Whatever you’re using, you need to mix up your media, and it all needs to be a) reasonably high quality and b) brand appropriate. I’ll get to a primer on gifs, video, and data presentation some other time. Today, let’s focus on images, and a tool that I’ve been enjoying recently: PicMonkey.
- It’s pretty easy to mess around with. Taste is harder to come by, so make sure you have the right person using it, but you can make things look good, tailored, processed, etc. in any combination using mostly automatic functions. If you’re really good, you can make it sing…but that’s the best measure of a tool: can you become functional with it quickly (yes, I think), and can you keep getting better (pretty infinitely).
- It’s a very good way to layer text (with a mindbogglingly vast selection of fonts) over photos. That’s something simple and easy, conceptually, that can enhance your pinterest, twitter, or Facebook feed…and this tool makes it trivial to execute. (You’ve got to come up with good photos and good words – that’s still hard – but putting it together doesn’t need to be)
- The price is right for nonprofit use. You can get decent mileage out of their free version, but the cadillac version (they call it Royal) is all of $33 for the year.
Give it a try. You may even enjoy the collage feature – ask some of your clients/community members/whatever term applies for the people who are at the heart of your mission and operations to share 5 shots each that they feel captures your organization. Combine them in house. Not only are you likely to come up with some shareable and feel-good images, but you’re likely to learn something essential about perspectives on your work. Zero risk, and the chance you might find a new angle that will resonate deeply with donors, and other tidbits to put in your pocket for the next big solicitation push.