Q: In general, my board is full of great, smart, very accomplished people. But they are fixated on whatever new social media platform or app they read about last week. They don’t use them, they don’t understand the difference between Facebook and Pinterest and Tumblr and Vine (and sometimes get the names wrong…I’m not kidding, one woman told me I was behind the times for not using “Pee – Interest” in my development strategy.) How do I get them to realize that I’m already overworked and when I’m having a hard time getting our basic materials together, I can’t run a dozen separate social media accounts too?
A: Kudos to you for standing your ground, which it sounds like you’ve done. Too many folks find it easier to simply yield to their board member’s desires and create institutional profiles and accounts. I’m waiting for someone to be brilliant enough to create an actual dating profile for their organization in hopes of turning OK Cupid into their next great fundraiser…because that’s probably more useful than throwing together yet another cut and paste social media identity without understanding how that particular platform is going to fit into your brand and overall visibility strategy. And oh, yeah – you’re probably not going to be able to raise a lot of money through Facebook.
You know all that already. Here are some tips for convincing your board that there’s no magic bullet to be found on instagram or twitter. Read more