Here’s a challenge that many organizations have when it comes to choosing fundraising techniques: not spending enough time identifying their target donors for a given strategy. For any initiative, you MUST be able to answer the question: who do you expect to give you money?
It matters, and when you don’t ask that question, you’re setting yourself up to damage morale, leave a bad taste in the mouth of community members without kids, and fall short of your goals. Here’s a handy guide to help you figure out WHO you should be asking for money, and HOW you should do it. These tips guaranteed* to make you sound super smart at the next PTO meeting.
*Development Shrink cannot be held responsible for your getting elected fundraising chair or given other leadership roles as the result of the wisdom contained in this post.