I subscribe to a ton of services that help me scour the internet, looking for good articles, tips, research and advice on fundraising and nonprofit management more generally. Look – I’m living proof that anyone can say pretty much anything on the internet…but every now and then an article comes along that gets my blood boiling and I feel the need to remind everyone I know that you have to take everything with a grain of salt and read it through a lens of common sense and skepticism.
Here’s one that seems useful for nonprofits. Research reveals four simple ways your not-for-profit can motivate donors. Headline follows the formula for standard click bait: [number] of [things] that are useful because [x]. Plus, it’s based on research! Great. Let’s look. Read more