A lot of folks use the summer to plan their full calendar of mailings. Are you still sending two big mailings a year, once in December, to capitalize on the tax year ending, and once in the late Spring, before the summer but a reasonable distance from that holiday mailing?
You’ve got plenty of company, which may offer some comfort…but a lot of folks in nonprofit management positions (including development) tend to be very risk averse, so “best practices” and “wisdom of the masses” tend to get conflated.
You don’t NEED to shake things up. But maybe you should. Read more